Maria Galland Paris
Social Media Refresh
Elevating brand consistency and creative direction through typography, design, motion, and generative AI extended assets.
Creative Consultancy
Art Direction
Digital
Graphic Design
Motion Design
Social Media
Context
Maria Galland Paris, a French skincare brand, needed stronger creative consistency across its social media channels. The content lacked hierarchy, typographic control, and visual harmony — resulting in an experience that diluted the brand’s elegant identity. I conducted a full creative audit and redefined their visual system to make communication clearer, more modern, and true to the brand’s tone.
Challenge
The social presence lacked visual consistency and structure. typography styles varied widely, color choices felt muted and unbalanced, and layouts were often overloaded — diluting the brand’s elegant identity. With limited creative assets available, the main challenge was to restore harmony and clarity while making the content feel elevated and contemporary across all digital touchpoints.
Solution
The visual system was rebuilt around clarity, confident typography, and balanced compositions supported by a more deliberate use of motion and an extended image library to enrich storytelling. These adjustments restored a sense of elegance and consistency across all social content.
Typography
Defined clear typographic rules to bring structure and confidence to the brand’s digital voice. Tighter kerning and compact line height delivering a bold, assumé tone.
AI-Extended Library
Expanded the brand’s assets library matching tone, lighting, and texture to existing visuals for seamless integration.
Layout
Balanced layouts to restore breathing space and visual hierarchy by pairing bold typography and imagery with tight compositions, zoomed-in crops, and double-screen formats for a more immersive experience.
Motion Direction
Introduced a motion style combining harsh-ease fluidity with sharp cuts — starting fast and slowing into precision. The result creates rhythm and contrast, mirroring the brand’s confident, modern tone.
Result
A unified visual language now defines Maria Galland’s digital presence — bold, premium, and consistent. Typography, layout, and motion align under one system that reflects the brand’s precision.
Like what you saw? Let's work together.
I help brands create, modernize and clarify their visual language — from new or refreshed guidelines to motion systems that move with intent.
