Patek Philippe
Social Media
Crafting elegant motion and design systems that bring watchmaking excellence to digital life.
Art Direction
Graphic Design
Motion Design
Video Editing
Social Media
Context
Over the past three years, I’ve developed more than 600 creative assets for Patek Philippe — including Instagram Reels, Stories, carousels, and homepage visuals. The goal: to translate the brand’s timeless craftsmanship into digital storytelling that feels both modern and unmistakably Patek Philippe.
Challenge
Patek Philippe’s social presence required a more cohesive and refined visual direction that could translate the brand’s timeless craftsmanship into the fast-paced digital landscape. The challenge was to balance heritage with modern storytelling — creating assets that felt detailed, elegant and precise while engaging a younger, digitally native audience across platforms.
Solution
The social content brought coherence to Patek Philippe’s digital presence — translating its craftsmanship and timeless values into a refined, contemporary visual language that resonates with today’s audience.
Expanding Within Constraints
Working with limited assets, I expanded static visuals through composition — duplicating, reframing, for a more immersif feel.
Storytelling Through Detail
Focused on product narratives to create emotional, educational content for collectors and new audiences alike.
High-Volume Craft
Produced 600+ assets with a consistent level of refinement, balancing storytelling and precision across regions and campaigns.
Result
Strengthening Patek Philippe’s digital presence — merging tradition, artistry, and contemporary motion in one consistent visual voice.
Like what you saw? Let's work together.
I help brands create, modernize and clarify their visual language — from new or refreshed guidelines to motion systems that move with intent.
