During my time at DLG, I played a key role in reshaping the visual language of EFG, a Swiss private bank with a growing global presence. My involvement spanned from the creation of comprehensive brand and video guidelines to the design and production of brochures, digital campaigns, social media content window signage design for their flagship branch in Zurich. The goal: ensure brand consistency across every touchpoint while enhancing EFG’s positioning as a modern and forward-thinking private bank.