EFG Private Banking

Art Direction
Graphic Design
Motion Design
Video Editing

During my time at DLG, I played a key role in reshaping the visual language of EFG, a Swiss private bank with a growing global presence. My involvement spanned from the creation of comprehensive brand and video guidelines to the design and production of brochures, digital campaigns, social media content window signage design for their flagship branch in Zurich. The goal: ensure brand consistency across every touchpoint while enhancing EFG’s positioning as a modern and forward-thinking private bank.

Some key figures

1

complete brand and video guidelines system authored and rolled out

120+

assets produced across print, digital, and motion

1 flagship

Zurich branch window & signage system designed and delivered

Building on the newly established brand guidelines, I translated EFG’s refreshed visual identity into tangible touchpoints. Brochures, event materials, and printed communications were crafted with meticulous attention to detail, ensuring a consistent, modern aesthetic that aligned with the bank’s strategic repositioning.

An example from the series of corporate videos produced for EFG combining interview footage with bespoke icons designed and animated by me, alongside tailored motion graphics to convey the bank’s key messages with clarity.

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