Inspired by the Renaissance tradition of Le Grand Tour, our mini-site for Van Cleef & Arpels’ collection invited users to explore a digital “cabinet de curiosité.” Using elegantly curved arches as image masks and video transitions, we created an immersive journey through these intricate components. My role involved crafting all social media assets, including Instagram carousels, reels, stories, LinkedIn, and Pinterest content. Additionally, I developed the whole motion identity and ensured its seamless integration into the website, contributing to the UX/UI design with creative insights.
